The Money Behind Literary Festivals

Interesting article from the Financial Times for all you lit fest fans: The Economics of Books Festivals.

Take note of this statement: ‘in the view of another event organiser, the real issue is that publishers have yet to grasp the marketing opportunities offered by book festivals. The same organiser said that no publisher had ever asked him to capture data from an event.’

Publishers may not do this, but I do. Agents rule.

 

 

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